We’ve all been there, holding the phone, waiting to get through and listening to repetitive beep, beep beep, or if you are lucky Henry VIII playing Greensleeves for you on a 1980s electronic device.
Industry experts disagree as to whether the statistic is 78% or 80% – but one thing they all agree on is that the majority of telephone calls to UK businesses get put on hold at some point. It might be from that initial point where you get through and the phone is ringing waiting for someone to pick up. It might be after you have made your selection from the welcome message and options (dial 1 to talk to accounts). Or it might be after your call has been answered and you are now waiting to be put through to the person or department that you originally called to talk to.
Well, there are three things that we know for sure:
- We do not like ‘beep beep beep’ in our ears
- Henry VIII didn’t have an electronic keyboard (and we don’t like holding to Greensleeves)
- It’s much better to play messages to our customers when they are on hold.
That’s where Information on Hold – also called Marketing on Hold – comes to the rescue.
Imagine playing a professionally recorded message, with a choice of professional voice-over artists, delivering your business news or product information (with a choice of lovely music in the background) to your clients and prospects whilst they are on hold! “Like wow” I hear you say!
Well, this can be made available for almost any telephone system, including yours! And “how much” I hear you ask???.. well from as little as just £20.00 per month. That’s less than a quid per business day…. If you would like to know more why not take a look and have a play then why not click here and have some fun