Unlocking Efficiency: The Power of Business Mobile Applications

The Power of Business Mobile Applications

In the business world, the telecommunications industry is pivotal to customer service and support, offering everything from contact centres and AI-powered tools to cloud-based unified communication platforms. Here we dive into the realm of telecommunication mobile applications for smartphones.

Smartphones enable convenient, on-the-go use of company-specific software and third-party apps, along with access to emails, calls, messages, and more. These handy pocket computers also improve employee collaboration (1).

Organisations are constantly seeking to digitally reinvent themselves and advance their digital transformation journey. Amid current economic uncertainty and ongoing inflation, the focus is on achieving sustainable business growth while doing “more for less” all without increasing budgets. Companies aim to minimise trial and error in their strategies and expect clear ROI and business value from their investments. This brings us to the benefits of mobile work apps (2).

Mobile devices support several communication channels: Live website chat, email marketing, text messaging, voice calls, social media, and more. These forms of communication empower businesses to stay relevant and maintain open lines of communication with customers, clients, and colleagues, ultimately reducing inbound call volumes.

Market trends in the mobile business application space at Evoke Telecom 2025:

- A mobile business app being part of our solutions emerged as a major trend for us throughout 2024 and continues into 2025, often being a prerequisite for customers
- We’ve seen growing demand for solutions that enhance business efficiency, support remote work, and integrate AI into business strategies.
- The need for seamless contact on the go, not just via voice but also through chat (including group conversations).
- Visibility of colleagues’ statuses and availability in real-time

Our strategic partnerships with iPECS Cloud, Wildix, 8×8 Work, and Gamma Horizon include a mobile application offer, which not only ticks the boxes above but also offers:

- Significant savings on international calls by using zero-cost Wi-Fi to connect back to your UK company’s phone system.
- Centralised company information and updates simplify compliance efforts.
- Integration with CRM and back-office systems eliminates countless hours of unnecessary admin.

Now let’s explore the different points of view from a business owner’s to an employee’s perspective.

Two business owners standing side by side

A business owners perspective:

Cost Savings: Mobile apps enhance employee efficiency, flexibility, and overall job satisfaction. What is more because the work over data – eg Mobile and WiFi they can save a fortune in calling costs whilst overseas

Reduced Hardware Costs: Smartphone apps can reduce the need for additional hardware like desk phones and computers, saving money.

Scalability: Easily scale your business.

Easier Training and Onboarding: Mobile apps are often more intuitive, making training and onboarding faster and more efficient.

Secure Access: Many apps come with built-in security features like encryption and multi-factor authentication, ensuring secure access to sensitive data.

Remote Management: IT departments can manage and secure mobile devices remotely, ensuring compliance with company policies and data protection regulations.

A group of young employees around a table

An employees perspective:

Anytime, Anywhere Access: Employees can handle calls, emails, and chats from their smartphones, managing customer interactions even when away from their desks.

Quick Access to Information: Apps enable employees to quickly access customer information, history, and support resources, leading to faster issue resolution.

Increased Productivity with Multi-Tasking: Employees can switch between different tasks and apps on their smartphones, improving their ability to manage multiple customer interactions simultaneously.

Improved Customer Service: With customer data and conversation history at their fingertips, employees can provide a more personalised experience, enhancing overall customer satisfaction.

Fewer Distractions: Mobile apps are faster for users and can include useful features like push notifications (3).

Real-Time Collaboration: Mobile apps often include features for real-time communication and collaboration, such as instant messaging and video calls, fostering better teamwork.

Notifications and Alerts: Employees can receive instant notifications for important updates and customer interactions, ensuring they stay informed and responsive.
Improved User Experience: Mobile apps provide a more streamlined and user-friendly experience compared to mobile websites.

Efficiency Boost: Mobile technology enables contact centre employees to work remotely, reducing infrastructure costs and boosting morale. Integrating call centre apps with chatbots automates repetitive tasks, saving time and increasing overall efficiency.

The emergence of live video chat

As we explored the power of mobile applications in telecommunications, the emergence of live video chat stood out as one of the next big things. Many companies are increasingly enabling ‘live video chat’ options for customer service. Companies like Apple, Hertz, and Nordstrom have already adopted this approach, offering several advantages:

Enhanced Personalisation: Video chat allows for face-to-face interaction, making customer service more personal and engaging.

Improved Issue Resolution: Visual communication can help resolve issues more quickly and accurately, as agents can see exactly what the customer is experiencing.
Increased Customer Satisfaction: Customers often appreciate the immediacy and clarity that video chat provides, leading to higher satisfaction levels.

Competitive Advantage: Offering advanced customer service options like live video chat can set a company apart from competitors.

Building Trust: Seeing a real person can help build trust and rapport with customers, fostering stronger relationships.

In conclusion

While larger companies are adopting this technology, we predict it will soon become a standard feature across the industry and one that we will be looking out for!

In the ever-evolving business landscape, telecommunications and mobile applications have become indispensable tools for enhancing efficiency, flexibility, and customer satisfaction. Smartphones and mobile apps enable companies to streamline operations, reduce costs, and provide robust, multi-channel customer service. At Evoke Telecom, we’ve seen firsthand the transformative power of these technologies through our partnerships with iPECS Cloud, Wildix, 8×8 Work, and Gamma Horizon.

For business owners, mobile apps offer significant cost savings, reduced hardware expenses, and easier training and onboarding. They also ensure secure access to sensitive data and facilitate remote management. For employees, these apps provide anytime, anywhere access to crucial information, boosting productivity and improving customer service through real-time collaboration and fewer distractions.

In conclusion, embracing mobile applications in telecommunications is not just about keeping up with trends—it’s about staying ahead in a competitive market, driving sustainable growth, and delivering exceptional value to customers.

Over the coming weeks, watch out for a mini-blog series that will explore the mobile application offerings from our partnership portfolio.

Building blocks of telephone, email, website and mobile phone for contact us.

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