What is the link between an AI Action Figure and your Business Performance?

AI action figure and your business

Creating an AI-generated action figure—whether of yourself, a celebrity, or even a pet—has quickly become a global phenomenon. But what sparked the viral craze? OpenAI’s launch of its ChatGPT image creator, powered by GPT-40, led to a surge of users eager to try the feature and share their results on social media (1).

So, naturally, we decided to test it ourselves— so one of our Directors, David Wardell, promptly stepped up to the challenge.

David Wardell as an AI generated action figure

How it works…

Log in to ChatGPT
Upload a photo
Add a text prompt describing your ideal action figure
Wait for the AI magic to generate a toy image, boxed up and ready for display

In going through this process, we noticed quite a few things, very pertinent to telecommunications and AI that we thought we might share.

So what did we notice?

Although the task was Action Figures, anyone could use it, tall or small, yellow or green. It was a simple model that was configurable.
It was generative. The first model took the information we gave it. Then we had to refine or add to that information to get step by step closer to the result we were looking for.
The AI tool saved the information we had already shared and simply added the new information to generatively improve on its previous output.
The end result was impressive, but with more learning and inputs would continuously get much better.

The link

So, what is the relevance of this story on a Telecommunications company website, we hear you ask?

Well, this very same generative AI model is doing the same in the telecommunications space, and is available NOW.

We have our own ‘Action Figure’ AI, delivering power business intelligence, powerful insight, powerful management information – simply using our customers existing telephony – right now. And like the ChatGPT model, it is not restricted to certain sectors, it uses a generic model that enables it to be tailored to any sector, any scenario.

“Sorry, am I lost here? How have we jumped from ‘Action Man & Barbie’ to AI for my business? “ We hear you ask.

Well, in simple terms, today we could:-
- Take your call recordings in a stereo format
- Move them across to an AI tool that we have
- Analyse those calls for a variety of information sources. e.g.
- Sales Effectiveness
- Customer Satisfaction
- Retention Effectiveness
- Compliance Support
- NPS Score
- Word and phrase searching
- Even ‘Sentiment Analysis’

This is available now. It is not quite yet ‘Agentic AI’ in that in the early days, human intervention refines the parameters and enables your modelling to quickly build to meet your requirements. But as the model learns and as the data and intelligence build, the benefits exponentially increase.

Here is one of our products, for example, CX/EX.

But is UK 2025 ready for this technology?

Like the ‘Action Figure’, are we producing these but do not really know what to do with them?

The real challenge lies in using your new AI insights from your calls to improve your business.

- To run compliance checks on all of your calls, not just a handful of them
- To check your calls for keywords, key phrases, ‘no-no’s’, profanity, etc
- To enable your sales leaders to identify winners & losers – and improve your team’s results accordingly
- To identify trends to make your business more cost efficient and more successful in terms of results.

What this viral ‘Action Figure’ craze has done is show us the power of AI and just how easy it is to use.

Action Figures today – Massive increase in business performance tomorrow – AI is here, it is powerful, and in the right hands it can drive not only your top line, but also your bottom line.

So the choice is yours. Go make an ‘Action Figure’, go and increase your business’s performance, or just carry on as things are whilst others steal the march?

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