What’s in a Price?

Everywhere we look we see prices going up. It has become an accepted part of everyday life. Indeed, it’s hard to find a product or service where prices aren’t going up.

We recently received a message from the Managing Director of one of our customers, quite simply saying,

“We get contacted several times every week by companies telling us they can save us money on our communications services. We would be foolish not to see what they can offer and at what price”.

Of course, he will be able to get cheaper quotes. He will most likely even get cheaper prices on exactly the same solution that we currently provide. But, will he get the same knowledge, trained engineers, wrap around support and service….. Because after all ‘What IS in a price’?

Naturally, he’ll be able to find cheaper quotes—even for the exact same solution we currently provide. We fully expect that. But it’s not just about the cost of the product; it’s about the whole package that Evoke Telecom provide, the added value, ongoing investment in the solution, and the highest level of customer service that comes with it.

This did, however, get us thinking, “What’s in a price”? What is it about that self same product that means our customers should buy it from us?

Key features of our pricing:

When you buy a product or service from Evoke Telecom, more often than not, it will cost more. This is because we work hard to ensure that we not only offer more but also invest to ensure we maintain that exceptionally high bar that we set for ourselves. These ‘reach for the stars’ standards are made up of:-

Best in class portfolio
Highly trained engineers and staff
Retail support hours
Investment into our CRM, ticketing system and billing platform
Artificial Intelligence products
New user friendly website and more

customer support photo with women in a headset and clock icon

A man at a laptop on instant business chat support

the letter AI for artificial intelligence

What we offer:

Ensuring all engineers and staff are continuously trained, certified where needed, and supported in their daily needs. Indeed, the employment longevity of our support teams is little short of remarkable.

Systems and tools that ensure our customers can access support immediately and easily.

We look after our staff doing our best to ensuring they have everything they need to do their very best and enjoy what they are doing, with flexible working in terms of hours, location, working days as needed – and the best tools and business solutions to do the job and look after our customers.

In 2024 we added ‘Retail Support Hours’ to our support service offering, for those customers who needed more than the standard 9 to 5 offering, but did not need the full 24/7/365 option.

Following the investment in our new CRM platform, we extended this to our service and ticketing system too, and then put it on our website as an online service portal for our customers. We even added a webchat service too.

We invested in our billing platform to the latest cloud version of our existing service, meaning an uplift in the accuracy of invoicing and greater flexibility in the reports that we send out each month with those invoices.

We also added accountancy access via embedded hyperlinks in our statements so clients can easily download invoice copies, if needed.

We added two new AI providers to our portfolio of products. But rather than these being pre-built into.

And in Q1 2025 we once again invested in our website, delivering access to more product information, more data sheets, and links to training video’s and helpful services.

We continue to invest

So at a time when prices are going up, pressures on the cost of delivering our business is going up – we are investing in services to help our customers and to help our teams.

So when asked “What’s in a price” – we know exactly what is in our price and so do our customers.

Oh yes, and that Managing Director did do an external price check, and yes he did find a cheaper price.

“…Although we have been offered slightly preferential prices from another company who were recommended to us (£xxx per month vs your price before the increase), we are going to stick with you guys for the long run”.

But, guess what, he stayed with us! And not just with us for now, BUT for the long run!

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What’s in a Price?

What’s in a Price?

Key features of our pricing:

What we offer:

We continue to invest

If you would like to know more about what we offer and what’s included in the price, chat today.