Tag: Artificial intelligence

David Wardell as an AI generated action figure

What is the link between an AI Action Figure and your Business Performance?

Written by Laura Swatton on 22 April 2025. Posted in Blog, Uncategorised. No Comments on What is the link between an AI Action Figure and your Business Performance?

What is the link between an AI Action Figure and your Business Performance?

AI action figure and your business

Creating an AI-generated action figure—whether of yourself, a celebrity, or even a pet—has quickly become a global phenomenon. But what sparked the viral craze? OpenAI’s launch of its ChatGPT image creator, powered by GPT-40, led to a surge of users eager to try the feature and share their results on social media (1).

So, naturally, we decided to test it ourselves— so one of our Directors, David Wardell, promptly stepped up to the challenge.

How it works…

Log in to ChatGPT
Upload a photo
Add a text prompt describing your ideal action figure
Wait for the AI magic to generate a toy image, boxed up and ready for display

In going through this process, we noticed quite a few things, very pertinent to telecommunications and AI that we thought we might share.

So what did we notice?

Although the task was Action Figures, anyone could use it, tall or small, yellow or green. It was a simple model that was configurable.
It was generative. The first model took the information we gave it. Then we had to refine or add to that information to get step by step closer to the result we were looking for.
The AI tool saved the information we had already shared and simply added the new information to generatively improve on its previous output.
The end result was impressive, but with more learning and inputs would continuously get much better.

The link

So, what is the relevance of this story on a Telecommunications company website, we hear you ask?

Well, this very same generative AI model is doing the same in the telecommunications space, and is available NOW.

We have our own ‘Action Figure’ AI, delivering power business intelligence, powerful insight, powerful management information – simply using our customers existing telephony – right now. And like the ChatGPT model, it is not restricted to certain sectors, it uses a generic model that enables it to be tailored to any sector, any scenario.

“Sorry, am I lost here? How have we jumped from ‘Action Man & Barbie’ to AI for my business? “ We hear you ask.

Well, in simple terms, today we could:-

Take your call recordings in a stereo format
Move them across to an AI tool that we have
Analyse those calls for a variety of information sources. e.g.
Sales Effectiveness
Customer Satisfaction
Retention Effectiveness
Compliance Support
NPS Score
Word and phrase searching
Even ‘Sentiment Analysis’

This is available now. It is not quite yet ‘Agentic AI’ in that in the early days, human intervention refines the parameters and enables your modelling to quickly build to meet your requirements. But as the model learns and as the data and intelligence build, the benefits exponentially increase.

Here is one of our products, for example, CX/EX.

But is UK 2025 ready for this technology?

Like the ‘Action Figure’, are we producing these but do not really know what to do with them?

The real challenge lies in using your new AI insights from your calls to improve your business.

To run compliance checks on all of your calls, not just a handful of them
To check your calls for keywords, key phrases, ‘no-no’s’, profanity, etc
To enable your sales leaders to identify winners & losers – and improve your team’s results accordingly
To identify trends to make your business more cost efficient and more successful in terms of results.

What this viral ‘Action Figure’ craze has done is show us the power of AI and just how easy it is to use.

Action Figures today – Massive increase in business performance tomorrow – AI is here, it is powerful, and in the right hands it can drive not only your top line, but also your bottom line.

So the choice is yours. Go make an ‘Action Figure’, go and increase your business’s performance, or just carry on as things are whilst others steal the march?

If you would like to know more about our AI solutions, we’re here to answer any questions.

Get in touch

What’s in a Price?

Written by Laura Swatton on 14 April 2025. Posted in Blog. No Comments on What’s in a Price?

What’s in a Price?

Everywhere we look we see prices going up. It has become an accepted part of everyday life. Indeed, it’s hard to find a product or service where prices aren’t going up.

We recently received a message from the Managing Director of one of our customers, quite simply saying,

“We get contacted several times every week by companies telling us they can save us money on our communications services. We would be foolish not to see what they can offer and at what price”.

Of course, he will be able to get cheaper quotes. He will most likely even get cheaper prices on exactly the same solution that we currently provide. But, will he get the same knowledge, trained engineers, wrap around support and service….. Because after all ‘What IS in a price’?

Naturally, he’ll be able to find cheaper quotes—even for the exact same solution we currently provide. We fully expect that. But it’s not just about the cost of the product; it’s about the whole package that Evoke Telecom provide, the added value, ongoing investment in the solution, and the highest level of customer service that comes with it.

This did, however, get us thinking, “What’s in a price”? What is it about that self same product that means our customers should buy it from us?

Key features of our pricing:

When you buy a product or service from Evoke Telecom, more often than not, it will cost more. This is because we work hard to ensure that we not only offer more but also invest to ensure we maintain that exceptionally high bar that we set for ourselves. These ‘reach for the stars’ standards are made up of:-

Best in class portfolio
Highly trained engineers and staff
Retail support hours
Investment into our CRM, ticketing system and billing platform
Artificial Intelligence products
New user friendly website and more

What we offer:

Ensuring all engineers and staff are continuously trained, certified where needed, and supported in their daily needs. Indeed, the employment longevity of our support teams is little short of remarkable.

Systems and tools that ensure our customers can access support immediately and easily.

We look after our staff doing our best to ensuring they have everything they need to do their very best and enjoy what they are doing, with flexible working in terms of hours, location, working days as needed – and the best tools and business solutions to do the job and look after our customers.

In 2024 we added ‘Retail Support Hours’ to our support service offering, for those customers who needed more than the standard 9 to 5 offering, but did not need the full 24/7/365 option.

Following the investment in our new CRM platform, we extended this to our service and ticketing system too, and then put it on our website as an online service portal for our customers. We even added a webchat service too.

We invested in our billing platform to the latest cloud version of our existing service, meaning an uplift in the accuracy of invoicing and greater flexibility in the reports that we send out each month with those invoices.

We also added accountancy access via embedded hyperlinks in our statements so clients can easily download invoice copies, if needed.

We added two new AI providers to our portfolio of products. But rather than these being pre-built into.

And in Q1 2025 we once again invested in our website, delivering access to more product information, more data sheets, and links to training video’s and helpful services.

We continue to invest

So at a time when prices are going up, pressures on the cost of delivering our business is going up – we are investing in services to help our customers and to help our teams.

So when asked “What’s in a price” – we know exactly what is in our price and so do our customers.

Oh yes, and that Managing Director did do an external price check, and yes he did find a cheaper price.

“…Although we have been offered slightly preferential prices from another company who were recommended to us (£xxx per month vs your price before the increase), we are going to stick with you guys for the long run”.

But, guess what, he stayed with us! And not just with us for now, BUT for the long run!

If you would like to know more about what we offer and what’s included in the price, chat today.

Get in touch

Artificial Intelligence graphic for a telecommunications article Artificial Intelligence graphic for a telecommunications article Artificial Intelligence graphic for a telecommunications article

How Artificial Intelligence is Reshaping the Telecom Industry

Written by Laura Swatton on 6 June 2024. Posted in Blog.

Today, the UK Artificial Intelligence (AI) market is worth more than £16.8 billion1 and shows no signs of slowing down anytime soon. Keeping up with the ever-changing world of AI is certainly a challenge, so we wanted to take you on a deep dive into how AI is making a big splash and transforming everything from network maintenance to customer service in the world of telecommunications.

To grasp just how important AI is in today’s world, let’s start with some fun facts about AI’s growth and adoption in the UK from Forbes:

The UK AI market is already worth nearly £17 billion, according to the US International Trade Administration, and is expected to grow to over £800 billion by 2035.¹
The number of UK AI companies has increased by over 600% over the last 10 years.²
Around one in six UK organisations, totalling 432,000, have embraced at least one AI technology – according to government research.³
68% of large companies, 33% of medium-sized companies, and 15% of small companies have incorporated at least one AI technology.³

Now let’s explore the AI landscape…

Unlocking Valuable Insights

AI is like having a crystal ball for data. It’s constantly analysing huge amounts of customer data to provide insights into behaviours and preferences, helping telecoms tailor their services to what customers really want and need.

As a really simple but practical example, AI can transcribe your calls from their call recording file. It can then take this transcription and cut it down to a simple ‘synopsis’ of that call, which can easily be stored in your customer file or on your CRM. It can then apply some clever algorithms and generate a sentiment analysis for that call. It happens instantly and seamlessly in the background and is available for your teams to access and assess at any time.

Keeping Networks Running Smoothly

AI is a clever thing, with its AI-driven network optimisation. With predictive maintenance, AI’s algorithms can analyse vast amounts of data from network equipment to predict failures and anticipate maintenance needs, reducing downtime and improving reliability. With its traffic management capabilities, AI helps to manage network traffic efficiently by predicting peak times and optimising resource allocation to prevent congestion.

Customer Service Gets a Boost

In today’s fast-paced world, nobody likes being put on hold when seeking customer service. So just how crucial is high-quality customer service?

In 2024, 88% of customers think customer service is more important than ever.³
In 2024, 64% of customers said no matter how much they enjoy the product, if the company doesn’t provide good customer service, they will find another company to do business with.³

Thanks to friendly AI-powered chatbots and virtual assistants, your customers can get help 24/7 without any wait time. These bots can handle countless enquiries and troubleshoot issues, leaving your customer service agents to tackle more complex queries. And it doesn’t stop there – with Natural Language Processing (NLP) algorithms, AI dives into your data to offer personalised recommendations, making your customers’ experience feel tailor-made.

Fighting Fraud and Upping Security

Security is a big deal, and unfortunately, no one is exempt, even the big players get targeted. AT&T experienced a data breach⁴ earlier this year alongside T-Mobile in January and May 2024⁵. The good news is that AI is on the good side, the winners’ team. It’s like having a watchdog that never sleeps, constantly scanning for unusual activities that could mean fraud. By spotting these red flags in real time, AI helps keep your data safe. It works to identify potential security threats before they become a problem, helping your network, business, and customers stay secure.

Cutting Costs and Boosting Revenue

AI isn’t just about tech – it’s also great for business. By automating processes and optimising operations, AI can significantly reduce your costs, making everything more efficient.

Driving Innovation

The future of telecom is incredibly exciting with AI in the mix. AI is transforming the industry by boosting efficiency, enhancing customer service, securing networks, and driving innovation. It’s helping telecom companies stay competitive in a fast-paced market. With AI projected to grow to £801.6 billion by 2035, it’s clear that AI is here to stay—and we’re fully onboard. Are you interested in how AI can benefit your business? We’d be happy to help, simply contact us today!

Sources:

UK Artificial Intelligence (AI) Statistics And Trends In 2024. May 2024, Forbes.
AI and the future of telecoms, April 2024, Business Reporter.
Bad Customer Service Could Cost More Than $3.7 Trillion, March 2024, Forbes.
AT&T data breach: Millions of customers caught up in major dark web leak, March 2024, BBC.
High Profile Company Breaches, March 2024, Electric.