Tag: inbound

A simple telecoms hack to help your marketing budget!

Written by Laura Swatton on 5 March 2021. Posted in Blog, Uncategorized.

As businesses look to grow their customer base as we all emerge from lockdown, telecoms could be the answer that provides that critical insight into how well your marketing spend is performing.

Generating new business enquiries

With 45% of businesses reporting turnover below what is normally expected, business growth and recovery is high on the agenda for post lockdown Britain.

However, despite many predictions and speculations, we are not crystal clear yet as to what ‘the new normal’ will really look like? How far will our businesses need to adapt and change in line with new consumer habits or changing market demands?

It is a fine balance between reinvigorating your market opportunities to drive that essential increase in sales and investing your marketing budget in the right areas to achieve the best return.

When you do make the decisions on how and where to invest your valuable time and money, how do you then measure success?

Do you currently have a way of identifying where a new inbound lead was generated from? Was it from an advert in a local magazine? An industry article? A radio ad? A social media post? A blog? Or even from a visit to your website?

There are many complex and often costly systems on the market that provide analytics and management information that can be used to predict success strategies. But these come at a price and greater the cost of the analysis, the more leads you must generate to cover your spend, right?

This is where we share our super simple telecoms hack of the month, ‘the inbound telephone number’.

Where did those enquiries come from?

Evoke Telecom can help you with your campaigns analysis by providing dedicated inbound telephone numbers. This can be per campaign, per medium, or even per publication.

As a result, our customers can easily see where their leads are being generated and how many prospective new customers are being attracted!

The inbound bill and associated analysis provides insightful key metrics such as:-

How quickly each campaign generated a response
How many total responses were generated
Identification of calling trends – most popular time of day/day of week
Whether prospects called from a landline or a mobile telephone
Average call length per campaign

Inbound numbers are a cost effective yet powerful solution that enables businesses to identify how successful a campaign has been. Also, how best to shape future campaigns using the valuable data and insight collected.

How can I find out more?

Would you like to know more about how inbound telephone numbers can drive that key critical insight and make your marketing spend go further? If so, then please talk to a member of our helpful team at Evoke Telecom for a no obligation discussion. You can contact us by email at hello@evoketelecom.com or why not pick up the phone and call our free of charge sales line on 0800 840 3688 . We can’t wait to help you.

Pictures courtesy of Andrea Piacquadio and Ivan Samkov (Pexel)

Business Lock-Down Checklist ~ Managing Incoming Calls.

Written by matt on 31 March 2020. Posted in Blog.

Keeping your Business Connected – Incoming Calls.

In a new series of blogs on keeping your business connected during the lock-down period – today we look at managing your incoming calls.

As a country we are now moving into week two of the nationwide lock-down. To help, we thought we would put together a simple checklist of hints and tips on managing incoming calls from your employees, customers, suppliers or even parents.

So, what are the options for getting your customer calls to your teams at their homes.

1. Diverting your telephone lines. You can easily have a divert put onto your telephone lines. Theses will re-route your incoming calls to a single designated landline or mobile number.
2. Diverting calls from your phone system. You can have a divert programmed onto your telephone system for incoming calls. These can be diverted by telephone number or DDI. They can be routed to a single landline or mobile number per each company telephone number that you have. You can also have a divert programmed by extension or individual desk phone. This will require engineering time and remote access to your phone system.
3. Putting a message on your phone system. You can have a message put onto your telephone system. There are some professional recording companies that can do a super job of this for you should you wish. This will require engineering time and remote access to your phone system.
4. Diverting calls to multiple mobile telephones. If you are a SIP user this will give you some additional options. Some SIP providers are able to put a cloud solution ‘in front’ of your SIP lines (our Gamma Product is called SIP trunk call manager). This will enable you to divert incoming calls to a series or mobile telephones or landlines, all at once or in a chosen hunt sequence. If you would like to manage your call routing yourself you can do this via your own user portal. These do need engineering set up but are wonderfully flexible once in place.
5. Enabling your teams to receive incoming calls whilst at home. A simple solution to this conundrum is via mobile telephones. We for example are able to provide temporary 30 day mobile SIM cards on O2, EE and Vodafone. These SIM’s come with unlimited calls and text messages and are being offered at very supportive prices. It’s our way of helping companies the length and breadth of the UK as we all work through this current situation. If needed we also provide great value Samsung or other brand Android OS handsets.

This is the first in what will be series of helpful blogs – so do keep your eyes peeled for our next post.

If you need any help at all with any of the above – or indeed anything else then please do not hesitate to contact us. We can be contacted either by phone on 01509 278278 or by email at hello@evoketelecom.local or you can find us on twitter @evoke_telecom.

~ Stay Safe, Stay Home and please do Stay Well ~ the team at Evoke Telecom