WebRTC Kite: Turn Website Visitors Into Customers

Omnichannel Customer Messaging

Kite is a direct line between your customers and your team. Using a secure WebRTC link, visitors can start a live chat, voice call or video conversation instantly with no downloads, no forms and no account required.

The link can be shared from:
Your website
Email signatures and marketing campaigns
QR codes
One click or one scan connects customers directly to the right person.

Every interaction is logged within the Wildix platform, while Google Analytics integration helps track engagement and measure how website visitors convert into enquiries.

Core Features

Wildix Kite WebRTC website chat widget displayed on desktop and mobile, enabling live chat, messaging, and real-time customer communication directly from a business website

Reach You From Anywhere

Kite works wherever customers find your business. Your website, an email, a QR code or a shared link, one click or scan connects them directly to your team.

Wildix Kite live chat interface showing a real-time conversation between a website visitor and a support agent, including messaging and file sharing features

Live Chat & Messaging

Real-time text conversations with file sharing and full chat history, automatically routed to the right team member.

A Kite chat conversation showing a team member inviting a website visitor to join a live video call directly in the browser.

Browser-Based Voice & Video

Visitors can call your team with a single click — no phone numbers, apps, or downloads required. Works directly in any browser.

A Kite video call in progress showing two participants on screen, with a connected participants panel listing three team members.

Video Calls

Show products live or provide face-to-face support, building trust through direct visual engagement.

Screen Sharing

Guide customers through complex processes or troubleshoot issues together with secure two-way screen sharing.

A Kite AI chatbot conversation showing Wilma AI greeting a website visitor and handling a booking enquiry before escalating to a human agent.

Ai Chatbot Ready

Handle after-hours enquiries and qualify leads automatically, with a smooth handoff to a human agent when needed. Smart routing works across Kite, WhatsApp and SMS, directing conversations to Ai agents, teams or queues based on your working hours.

Fully Customisable

Match your brand with embedded buttons or floating widgets designed to fit naturally into your website.

Stop Losing Customers to Slow Replies

People often leave when they can’t get an answer quickly. Kite gives them an immediate way to speak to someone, so you don’t lose opportunities to silence or slow follow-ups.

Simple for Visitors, Powerful for Your Team. Here is how it works:

Connect From Anywhere

Whether visitors come from your website, an email or a QR code, they’re connected directly to your team. Live presence and profile photos show who’s available, while AI assistants can answer common questions or route enquiries automatically

Choose a Channel:

Visitors pick chat, voice, or video—all running natively inside their browser.

Connect Instantly:

Every message, chat, or call goes straight into your team’s unified communications interface.

Convert While Engaged:

Answer questions, share screens, and guide prospects while they’re actively interested.

Built on Secure, Reliable Technology

Kite uses the same WebRTC technology that powers the Wildix Unified Communications platform. Every interaction – chat, calls, screen sharing, and messaging is fully integrated and managed from a single place, with no separate logins or extra workflows to manage.

Secure by Design: Voice, video, and chat are protected using modern encryption and enterprise security standards.

Works Everywhere: Runs instantly across all major browsers and devices.

Two-Way Screen Sharing: Walk customers through processes, demonstrations, or troubleshooting in real time.

A diagram showing how the Kite widget connects a website visitor via WebRTC in-browser technology to the Wildix PBX, enabling voice, video, chat, and screen sharing through a single embedded widget.

Track Every Interaction. Measure Every Outcome.

Measure Every Conversation

Every chat, voice call, and video interaction through Kite is recorded in CDRView, Wildix’s standard reporting tool, giving managers a centralised record of customer communications. Review interaction history, monitor activity levels, and analyse performance all from one place.

Website Conversion Tracking

Kite integrates with Google Analytics, allowing businesses to track engagement and conversion events such as clicks, chat initiations, and call requests to understand how effectively your site is converting visitors into enquiries.

Advanced Analytics with x-caracal

For deeper business intelligence, x-caracal provides dashboards and reporting across all communication channels, including Kite.

With x-caracal, managers can:

Monitor service levels and response times
Identify peak periods and usage trends
Detect bottlenecks such as missed enquiries, long wait times, or abandoned interactions
Analyse team performance and customer engagement across channels

By combining website analytics with communication data, businesses get a clearer picture of how visitors are engaging and where improvements can be made.

Designed for Teams on the Move

Your team doesn’t need to be at a desk to capture website leads. Because Kite is fully integrated into the Wildix ecosystem, all incoming chats, voice calls, and video requests can instantly sync with the Wildix Collaboration 7 and x-bees mobile apps. Whether your team is working remotely, travelling between meetings, or on the move, they can respond to website visitors in real-time from anywhere.

Why Business Choose Kite

All-in-One Communication: Bring chat, voice, video, screen sharing, WhatsApp, and SMS together in a single platform.
Quick to Set Up: Add Kite to your website in minutes, drop a link into your email signature, or generate a QR code for print and start communicating with customers immediately.
Always Available: Combine your human team with AI-powered support and mobile connectivity to ensure enquiries are never missed.
Scales Easily: Built to suit growing businesses, multi-site organisations, and enterprise teams alike.

Convert More Visitors in Real Time

Stop relying on contact forms and delayed replies. Give visitors a simple, instant way to reach your team and turn more of them into customers.

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